The proposed "Reno's Neon Line District" structure is an off-premises sign advertising one company's private interests, not a decorative sign identifying an area.
I find this extremely interesting. Those signs must consume massive amounts of electricity. They may result in revenues. But, isn't this the same planning commission and city council that wants to put the authorization of new (job producing) data centers on hold because they, allegedly, consume too much of our electricity? What about benefit to the prosperity of the WHOLE community?
Once someone typed “area identification” into the right box, the public hearing question was basically dead. Forms are often a feature, not a bug. Same sign, different label, less pesky public debate getting in the way. Administrative sorcery at its finest.
I find this extremely interesting. Those signs must consume massive amounts of electricity. They may result in revenues. But, isn't this the same planning commission and city council that wants to put the authorization of new (job producing) data centers on hold because they, allegedly, consume too much of our electricity? What about benefit to the prosperity of the WHOLE community?
Once someone typed “area identification” into the right box, the public hearing question was basically dead. Forms are often a feature, not a bug. Same sign, different label, less pesky public debate getting in the way. Administrative sorcery at its finest.