12 Comments

The land may be suited for all kinds of infill, but the prices Jacobs paid for it is going to require high rise development to return a profit. There may be that much demand for new highrises in Reno, but Jacobs doesn't seem to have the vision or wherewithall to start building themselves to prove it, so I struggle to understand why the city should buy in. I expect this district will, like the Keystone project, require a market crash and value write off before the parcels can be resold at valuations that can be developed at manageable returns.

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The original brand Jacobs wanted was "Reno Fountain District" https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4807:kg6eze.2.1 Not sure why they changed.

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Good article! Appreciated some critical analysis that so far has been missing from the reporting that RGJ and others have done so far.

Wish your book was on kindle! Leaving on a trip tomorrow and wish I could read it

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Great article! With the expansion of mixed use zoned areas of Reno and the lack of a noise ordinance, it's time for the city to remember "mixed use" includes full time residential living. It's time for the city to adopt a noise ordinance.

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